A new report from Swanson Russell examines generational shifts in ag decision making. Tony Sattler, director of experience and insights, says the report found that on-farm purchasing decisions are increasingly involving multiple stakeholders with different priorities. “We’ve seen firsthand that the buying process is changing,” Sattler said. “Historically, many marketing [...]
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Report finds ag purchasing decisions involve more voices, more research
A new report from Swanson Russell examines generational shifts in ag decision making. Tony Sattler, director of experience and insights, says the report found that on-farm purchasing decisions are increasingly involving multiple stakeholders with different priorities. “We’ve seen firsthand that the buying process is changing,” Sattler said. “Historically, many marketing [...]
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