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Ice cream 10 cedis? I’d rather buy fufu – Pinkberry CEO on Kumasi store struggle
Emmanuel Tetteh·s most comprehensive website. Credible, fearless and independent journalism·2026-06-03 15:08:31·1 view
Chief Executive Officer of Pinkberry Ghana, Dr. Kobbina Tuyee Awuah, has recalled how one of Pinkberry’s early branches in Kumasi exposed the realities of introducing a premium international brand into a local market.
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s most comprehensive website. Credible, fearless and independent journalism
Ice cream 10 cedis? I’d rather buy fufu – Pinkberry CEO on Kumasi store struggle
Chief Executive Officer of Pinkberry Ghana, Dr. Kobbina Tuyee Awuah, has recalled how one of Pinkberry’s early branches in Kumasi exposed the realities of introducing a premium international brand into a local market.
Turning complex stories into clear, actionable insights.
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s most comprehensive website. Credible, fearless and independent journalism
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