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SEO Is No Longer Enough: How Artificial Intelligence Is Changing the Way People Discover Brands
For years, digital marketing was built around one simple goal: ranking as high as possible in Google Search. If you had quality content, strong backlinks, and a technically optimized website, you had a good chance of attracting new visitors and customers. However, over the past year, we have witnessed a shift that could be just as significant as the rise of Google search itself two decades ago. More and more people are no longer looking for answers on Google. Instead, they open ChatGPT, Gemini,
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